Dear designers,
Wanna be your own boss
and get paid for it?
You’ve come to the right spot.
Our next online course begins sept 7th
Want a FREE sneak peek of the course? Sign up for our mailing list right here!
Introducing Be Free, Lance
An online course for designers who want
to build a successful business from the ground up.
SIGN UP NOW!
About The Course
Becoming your own boss is entirely
attainable. It’s time to cut the excuses, throw out
the rules, and Be Free, Lance.
here’s what you can expect
1
Digestible information
through a variety of formats
including podcasts, interviews
and worksheets.
2
The confidence you need
to get out there and be your own
boss, whether it’s part
or full-time.
3
Access to a private FB
group filled with designers,
just like you, looking to
connect and grow.
Course Details
Be Free, Lance is a 3 week course,
but once it’s done, you’ll have lifetime access!
Here is a list of the topics covered.

click on each topic to learn more
MODULE 1
Opens Sept. 7th
INTRO
Here, you’ll receive initial
instruction and a link to download
all course materials.
SETTING GOALS
We’ll help you define your
biggest goals and come up with
actionable steps to make
them actually happen.
DEFINING STRENGTHS
We’ll help you capitalize on
your strengths & turn your weak-
nesses into opportunities.
DISCOVER NICHE
You don’t have to be
everything to everyone. We have
a killer worksheet that helps
designers discover their
ideal clients and projects.
MODULE 2
Opens Sept. 14th
BUSINESS & FINANCES
Practical advice on everything
from setting up legal entities to taxes,
retirement, paying yourself,
and much more.
PRESENTING YOURSELF
How to present yourself well
and use your website as a tool
that helps sell!
SEALING THE DEAL
How to sell yourself and
seal the deal when a potential
client reaches out, with a
special focus on media kits.
GETTING CLIENTS
We’ll go over tried + true
strategies for getting yourself out
there and attracting the
right clients.
MODULE 3
Opens Sept. 21st
PRICING
Use our in-depth pricing
calculator to discover your worth
and learn how to discuss
pricing like a pro.
BUSINESS PRACTICES
From project proposals and
contracts, to project management
and invoicing, we’ll go over
common practices.
CLIENT MANAGEMENT
Learn how to manage a project
from start to finish, as well as
how to handle difficult situations
that may come up.
LIFE & WORK BALANCE
Learn how manage busy, manage
slow, and run a successful business
without sacrificing your
personal life.

BFL will be in session for three weeks starting September 7th.
New modules are released each week so that you can set aside time to really dig in.
But don’t worry! You’ll have lifetime access to review & learn at your own pace.
The Ladies Behind Be Free, Lance
As designers, Bre & Jen know how to
build a successful business from the ground up.
If they can do it, so can you!
DESIGNER & FOUNDER OF ROWAN MADE

Bre is a graphic designer and art director living and working in Minneapolis. After receiving her BFA and graduating from the University of Wisconsin Stevens Point, she started her own design business from the ground up and hasn’t looked back since. Bre has worked with creative and talented clients all over the world and also spoke at Design Camp, one of AIGA’s largest regional conferences, on the art of freelancing. And in early 2014, she officially launched her new design studio, Rowan Made, where the focus is placed on thoughtfully refined design for passionate creatives. When she’s not designing, chances are you can find her dreaming about pizza, having dinner parties with friends, talking in a target lady accent with her family, or simply adventuring with her husband and puppy.

DESIGNER & FOUNDER OF SERAFINI CREATIVE

Jen is a graphic designer and art director living and working in Chicago. After attending the Syracuse University Communications Design program, she spent four years working at TracyLocke, an advertising agency based in CT, and a year at Pinch Provisions, a beauty and personal care brand based in Chicago. She now runs her own boutique creative firm, Serafini Creative, where she works with her clients to build memorable brands through intentional design and art direction. Jen has wide and varied experience with clients of all sizes, from Dick’s Sporting Goods and Gatorade to local entrepreneurs and small businesses. When she’s not designing, you can find her hanging out with her husband and puppy, traveling, and endlessly searching for the perfect NYC bagel out in the midwest.

The Takeaways
By the end of this course, you’ll have
a toolbox chock full of things that will help you
run your own design business.

PODCASTS
Both Jen & Bre share their
own insights and thoughts on
course topics.

SCREENCASTS
See our real project and
money management systems
first hand.

FB GROUP
Join our private fb group
for direct communication with
other designers.

INTERVIEWS
Read what other designers
have to say on popular topics
throughout the course.

WORKSHEETS
We’ll provide insightful
and content rich worksheets
throughout the course.

LIVE Q&A
Still have questions?
We have a special day set aside
for discussion time.

PRICING CALCULATOR
We’ve developed an
insightful pricing calculator that
will help discover your worth.

LIFETIME ACCESS
After the 3 week course,
you can login whenever and
learn at your own pace.

FREE TEMPLATES
Free template downloads
featuring examples of a media kit,
proposal, and invoice.
Bonus Pack
Looking for something extra?
Or would you benefit from one-on-one time?
This is for you.
For an extra fee ($300), Bre & Jen will review your business, take notes, and hop on the phone for a private one hour consultation with you! They’ll make helpful suggestions and answer any lingering questions you may have. There will also be a 15 minute follow up call scheduled a few weeks later for anything else. You’ve gotta hurry though, because only 5 SPOTS are available!
PS. WE’LL EMAIL YOU TO SCHEDULE YOUR CONSULTATION
See What Other People Are Saying

Bre and Jen have helped a lot of
people have some pretty awesome
breakthroughs and provided a space
where we can all feel safe asking
questions and find comfort in knowing
that most people don’t have
it all figured out.

CAITLIN BREHM

I specialize in using technology in
education, and was super impressed
by the level of thought (+ pedagogy!)
that went into this online course.
Thank you for designing something
delightful, informative, and
potentially life changing.

SASKIA LEGGETT

The entire course was so well thought
out, from the huge span of information
you provided to all the examples
and additional insight throughout
the FB group. The whole expererience
was wonderful and consistently
the favorite part of my day.

ANSLEY PRIOR
Ready? Let’s Do This.
We have a few registration options, detailed below.
Pick your favorite & we’ll see you soon!
STANDARD REGISTRATION
$295
Online course including digestible lessons,
screencasts, podcasts, interviews, insight from Bre
+ Jen, and downloadable worksheets.
Private, members only Facebook Group.
(Where we also host a live Q&A)
FREE downloadable templates.
Lifetime access to all online content
and social forums.
REGISTRATION CLOSED
STANDARD + BONUS PACK
$595 (ONLY 5 SPOTS)
Online course including digestible lessons,
screencasts, podcasts, interviews, insight from Bre
+ Jen, and downloadable worksheets.
Private, members only Facebook Group.
(Where we also host a live Q&A)
FREE downloadable templates.
Lifetime access to all online content
and social forums.
One hour private consultation w/ Bre + Jen.
LEARN MORE
REGISTRATION CLOSED
FAQ’s
WHAT IS THE
TIME COMMITMENT?
The course will begin on June 1st and be in session for three weeks. Each week, we’ll introduce a new module, which includes 3-4 new topics. You can expect to set aside about 5-6 hours per week at whatever time is most convenient for you! You can login as many times as you’d like and pick up where you left off, as the modules will all remain open once they’re launched each week.
WILL YOU BE AVAILABLE
TO ANSWER QUESTIONS?
Of course! Our private Facebook group is an active community where attendees can leave their thoughts, ask questions, and begin thoughtful discussions. We’ll be available and responding as much as we can while class is in session. But we’ll also have a Facebook Q&A at the end of the course for any other questions that may come up!
DO I NEED TO BE AVAILABLE
AT A CERTAIN TIME?
Nope! We’ve structured this course to make it most convenient for you. Once the workshop begins, you’ll be able to login and follow along at your own pace. During the course, we’ll announce a Q&A day that will be held on our private facebook group. But don’t worry, it’s an all day kind of thing so that you can check in, ask questions, and read responses whenever it makes the most sense for you.
ARE THERE
ANY REFUNDS?
All sales are final and non-refundable. If you have any other questions on if this course is the right fit for you, feel free to send us an email before purchasing! We’d be happy to discuss your questions or concerns.
CAN I SIGN UP FOR THE
WORKSHOP ANYTIME?
Our workshop will only be open a handful of times each year. We will always announce when registration is live, and keep things open for a two week period. Make sure to sign up for our newsletter or follow us on twitter and instagram for all of the latest details and to make sure that you hear about the next workshop dates first.
IS THIS COURSE
RIGHT FOR ME?
We’ve structured this course so that all designers who are interested in freelancing can feel confident that they’ll walk away with valuable information. Whether you want to leave your full-time job and start your own business, or use freelancing as a tool to build your portfolio, you’re in the right place!
HAVE OTHER QUESTIONS?
please email us at hello@befree-lance.com